NZME launches Viva Local Life across its five regional newspapers

AUCKLAND, Today: Popular New Zealand lifestyle, fashion, food, beauty and design publications will soon be localised and available in regions across the country with the introduction of Viva Local Life in NZME’s five regional newspapers.

From this Saturday 2 September, readers of Bay of Plenty Times, Rotorua Daily Post, Hawke’s Bay Today and the Whanganui Chronicle will find the first edition of Viva Local Life in their newspaper. Readers of The Northern Advocate will see their first edition on Saturday 9 September.

NZME chief digital and publishing officer Carolyn Luey said: “NZME is thrilled to be extending a new, localised version of the ever-popular Viva into its regional mastheads.

“Its introduction into our regional papers will not only increase awareness of Viva; it also opens up opportunities for national and local advertisers, whose businesses are a perfect fit with the iconic Viva brand.”

“As a well-known, much-loved brand, we continue to extend Viva’s scope, having introduced our new digital subscription platform Viva Premium earlier this year.

“The introduction of Viva Local Life into our regional papers will not only increase awareness of Viva and provide fantastic lifestyle content for our regional audiences’ reading pleasure, but it also opens up great opportunities for national and local advertisers alike, whose businesses are a perfect fit with the iconic Viva brand.”

Viva ed Amanda Linnell said: “Viva has a huge following, with more than 260,000 readers of our weekly magazine in the NZ Herald, as well as thousands of online readers and subscribers to Viva Premium.

“Viva Local Life will bring together the best original lifestyle content from local, national and international editorial teams and contributors, for the enjoyment of our regional subscribers.”

• nzherald.co.nz/viva