One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change...
Month: August 2023
The in-cinema advertising company National CineMedia is bringing programmatic ads to movie theaters later this year. The post Programmatic Ads:...
Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next...
Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3...
SYDNEY, Saturday: New Zealand agencies won two shortlist places at Australia’s AWARD Awards last week. Special NZ is through in...
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV's...
Google’s protestations about TrueView's media quality aside, two questions remain: Why is any of this happening, and why is change...
The Commercial Communications Council (Comms Council) has announced industry veteran Josh Moore as the Convenor for the 2024 Axis Awards....
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's...
Though some early media coverage of the program suggested participants will get greater access to Roblox-provided data, that’s not actually...