One Plus One wins at 2023 Newmarket Business Awards

AUCKLAND, Friday: Burger Burger agency One Plus One Communications is celebrating a good win at the Newmarket Business Awards, where the fast-food company picked up the prized Best Use of Social Media gong (the category sponsor was Spark Business Hub Waitakere).

Agency account manager Lebron Davis said: “Each year the competition gets tougher and tougher.

“When it comes to dining and finding something to eat, consumers are spoilt for choice. While this is a good thing for us, it is a tricky territory for eateries trying to cut through the noise.

“Two-way conversations bring campaigns to life collaboratively.”

“Burger Burger’s secret social sauce is simple: give the people what they want. Their social media not only serves as a powerful marketing tool but also as an extension of their brand.

“Their exceptional use of social media accounts for 90% of its marketing strategy, budget, and energy. They emphasise social media for direct customer connection, fostering genuine relationships.

“Two-way conversations bring campaigns to life collaboratively. With a recent focus on video content, like TikTok-style reels, stays current by joining significant lifestyle trends.”

• oneplusonegroup.co.nz
• newmarket.co.nz