AUCKLAND, Friday: Burger Burger agency One Plus One Communications is celebrating a good win at the Newmarket Business Awards, where the fast-food company picked up the prized Best Use of Social Media gong (the category sponsor was Spark Business Hub Waitakere).
Agency account manager Lebron Davis said: “Each year the competition gets tougher and tougher.
“When it comes to dining and finding something to eat, consumers are spoilt for choice. While this is a good thing for us, it is a tricky territory for eateries trying to cut through the noise.
“Two-way conversations bring campaigns to life collaboratively.”
“Burger Burger’s secret social sauce is simple: give the people what they want. Their social media not only serves as a powerful marketing tool but also as an extension of their brand.
“Their exceptional use of social media accounts for 90% of its marketing strategy, budget, and energy. They emphasise social media for direct customer connection, fostering genuine relationships.
“Two-way conversations bring campaigns to life collaboratively. With a recent focus on video content, like TikTok-style reels, stays current by joining significant lifestyle trends.”
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