November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AI Is Booming in RFPs. Here’s How Publishers Are Winning Business

In less than a year, as generative artificial intelligence has grown from a fringe pursuit to an object of mainstream fascination, marketers have sought to capitalize on the fervor by creating campaigns that align their brands with the topic. As a result, news publishers have seen an uptick in the number of requests for proposals…
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