CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.
The post Programmatic CTV Still Has A Lot Of Growing Up To Do appeared first on AdExchanger.
More Stories
WBD Names Ryan Gould and Bobby Voltaggio as New Ad Sales Leaders
Foodstuffs Expo to showcase latest innovations in FMCG
The NFL Is Betting on Fashion Creators to Expand Beyond Sports