Fashion Quarterly shares insights to empower clients

Fashion Quarterly, a respected magazine within New Zealand’s media landscape, has introduced a bespoke audience research platform called FQ Insights, to provide brands and clients with customised insights in real-time.

With a digital presence that captures a monthly average cumulative reach of 598,6861 and commanding a significant 59 percent market share, Fashion Quarterly’s reputation as a trusted New Zealand media brand positions the publication perfectly to introduce this research service.

FQ Insights is an audience research platform that provides real-time quantitative and qualitative data to guide strategic decisions of FQ’s brands and clients. Data gathered via the platform is collated into the quarterly FQ Insights Industry Report, a comprehensive 92-page snapshot of brand preferences, purchase behaviours, and lifestyle choices across FQ’s expansive audience reach. The quarterly report spans various industries and sectors, serving as a valuable resource for FQ’s clients to utilise to better connect with their intended target demographics.

FQ Commercial Director Vanessa Bathfield says: “The FQ Insights Industry Report data serves as the foundation for crafting campaign solutions that align with the current behaviours of the FQ audience. This approach optimises client investments and ensures that campaign Result KPIs are not just met, but exceeded. Additionally, we are able to offer the FQ Insider research platform for customised client research.”

The FQ Insights Industry Report for Q3 2023 is compiled from a survey of a mid-high socio-demographic segment, predominantly consisting of 98 percent female respondents. The survey spans an evenly distributed age range from 25 to 59 years. The sample size of 1,298 has a margin of error of three percent at a 95 percent confidence level against an estimated population size of 747,6863.

The launch of the FQ Insights research platform embodies FQ’s evidence-based approach to constructing bespoke media solutions, showcasing FQ’s commitment to empowering its clients with pragmatic insights.

To download the latest FQ Insights Industry Report, visit fq.co.nz/fq-insights.

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