Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into...
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JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network, has leveraged its first-party data to provide consumer...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to...
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as...
Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly...
AUCKLAND, Today: The One Picture Group, a global marketing strategy and professional services consultancy, has announced Jo Muller as Director...
In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League,...
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser's...
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI...