Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI...
insights
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections...
In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of...
Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in...
Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding...
Fashion Quarterly, a respected magazine within New Zealand’s media landscape, has introduced a bespoke audience research platform called FQ Insights,...
The brains behind Tracksuit, TRA Labs and Previously Unavailable are teaming up again to launch a new start-up called Ideally. ...
In the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within...
AUCKLAND, Today: Executive juries from around the world – including FCB Aotearoa senior art director Vikki Cheng, Ogilvy NZ ceo...
Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week's addition of Reels...