Kings Plant Barn appoints Sneakers Media as agency of record

AUCKLAND, Tuesday: Garden Centre business Kings Plant Barn has appointed independent media agency Sneakers Media as its agency of record following a competitive review process.

Sneakers Media will spearhead the development of Kings media strategy, planning and buying – roles that were previously managed across multiple parties and direct, with a view to streamline and consolidate their approach to media.

The appointment commenced in August, with Sneakers Media’s first campaign for Kings Plant Barn for Spring set to go live this month across multiple channels including broadcast video on demand, online video, buses, radio, press, letterbox, social, paid and performance digital media.

Michael Pryor, Kings Plant Barn’s head of marketing, said: “Kings is much loved among Auckland’s gardening and landscape community and we have a very clear ambition for the role of media in supporting the continued success of the business.

“What set Sneakers Media apart was their approach to planning and the understanding of our business challenges. When you couple this with working directly with Sneakers senior team – you can see how their experience will help us to drive tangible business results.

“They have impressive media credentials that lend further weight to their expertise which they have already demonstrated through the development of a media strategy for our most important campaign of the year – spring.”

“Sneakers Media will spearhead the development of Kings media strategy, planning and buying – roles that were previously managed across multiple parties and direct.”

The appointment commenced in August, with Sneakers Media’s first campaign for Kings Plant Barn for Spring set to go live in early September across multiple channels including broadcast video on demand, online video, buses, radio, press, letterbox, social, paid and performance digital media.

Sneakers Media Managing Partner Elaine Gibbons said: “Kings Plant Barn truly defines what it means to be an iconic Kiwi retail brand and we’re excited to have partnered with them to pioneer a new consolidated media strategy that engages with audiences, cementing their leadership position.”

“Sneakers Media’s appointment as Kings Plant Barn’s media agency builds on the agency’s steady growth trajectory, driven and implemented by its three founding partners.

“We’re truly encouraged by our recent client wins. In a challenging economic climate, our growth reflects not just our determination, but the confidence our clients have in our commitment to deliver exceptional results.

“We pride ourselves on our ‘walking the talk’ approach to working with clients – that’s the Sneakers way.”

About Sneakers Media
Formed in 2016, Sneakers Media is New Zealand’s leading independent boutique media agency, delivering market-leading strategy, planning and buying services. The team at Sneakers Media build honest, long-term partnerships with businesses who want to produce smart and effective media campaigns.

• sneakersmedia.co.nz

About Kings Plant Barn
Kings has been on the Auckland garden scene since 1992. Growing from a family-owned business of passionate plant people delivering new garden centre experiences, today there are 8 large retail stores located across Auckland. With a team of nearly 300 gardening and plant experts, each store serves its local community with strong local knowledge, fully supported by three Kings’ own nurseries.

• kings.co.nz