Krunch creates new integrated campaign for Generate KiwiSaver

Off the back of being appointed Generate KiwiSaver’s Marketing Technology and official Salesforce Marketing Cloud partner, digital marketing agency krunch has created a new integrated creative campaign.

The campaign is based on Generate coming first place in two key financial categories and the insight that this win helps to get Kiwis where they want to be. It features outdoor, film, print, display, and social media.

Head of Marketing, Liz Harding says they are proud of the company’s chart-topping long-term KiwiSaver fund performance “but it’s what that means for our members that really excites us. We hoped to not only celebrate this achievement but inspire Kiwis to start thinking about bringing their dreams to life”.

Chief Creative Officer, Bridget Taylor says: “Retirement feels like something that’s a really long way away. The thing is, it always will be if we don’t start sorting it out today. What better way to do that, than to get people thinking about what retirement might look like for them with an outstanding company at their side? We did this by creating simple, eye-catching ads that make you think, ‘I wish I was there.’”

Darren Kirkland, CEO, krunch.co says: “Generate is such a fresh business, with a very clear goal – make everything work hard for the customers’ benefit. This aligns perfectly with our values and those of Generate CEO Henry Tongue, and his brilliant team. This work is a testament to them.”

The campaign launched a few weeks ago, so it’s too soon to share results, but given the machine we have running behind the work, we’ll certainly be able to shortly.

Agency: krunch.co

Media: Bullseye Media

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