Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal–which includes programmatic buys, in-app digital banners, native and connected TV ads–potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment. Audio streaming services represent “a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Meta Brings AI to Reels, Matches Creators With Brands at NewFronts
Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships
Dating app Bumble unveils refreshed brand identity