Brand Safety Back In The Headlines; Congress Eyes Collection Of Kids Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety, Cont. More than a year after the YouTube scandal that catapulted brand safety to public attention, the issue remains a stubborn thorn in the side of online advertising. Hundreds of websites with objectionable content or political propaganda attract mainstream brands via Google,Continue reading »

The post Brand Safety Back In The Headlines; Congress Eyes Collection Of Kids Data appeared first on AdExchanger.

Read more

Google Pursues OOH Market; Spotify Experiments With Ad Skipping

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones inContinue reading »

The post Google Pursues OOH Market; Spotify Experiments With Ad Skipping appeared first on AdExchanger.

Read more

Spotify Leaves AdsWizz Platform After Pandora Acquisition

Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March. Spotify confirmed the news Tuesday, shortly after Pandora’s second quarter earnings call. “We did sunset our partnership with AdsWizz,” said Spotify in an emailed statement to AdExchanger. “That being said, we remain dedicated to offering advertisersContinue reading »

The post Spotify Leaves AdsWizz Platform After Pandora Acquisition appeared first on AdExchanger.

Read more

The Top 10 Programmatic Publishers Of 2018

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventoryContinue reading »

The post The Top 10 Programmatic Publishers Of 2018 appeared first on AdExchanger.

Read more

Spotify Hopes Programmatic Will ‘Dramatically’ Expand Margins

While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in theContinue reading »

The post Spotify Hopes Programmatic Will 'Dramatically' Expand Margins appeared first on AdExchanger.

Read more

Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement

Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner. Solid measurement is what seals the deal with marketers, said Brian Berner, head of US sales at Spotify. “Many of our [brand] partners have a brick-and-mortar presence, so we’ve seen increased demand for measurement that showcases how our ad platform connectsContinue reading »

The post Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement appeared first on AdExchanger.

Read more

The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. TheContinue reading »

The post The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains appeared first on AdExchanger.

Read more

Spotify’s Programmatic Business Grew 94% This Year

In its first earnings report as a public company on Wednesday, Spotify said its programmatic revenue was up 94% year over year. It didn’t give a figure, however. “We’re seeing super fast growth of programmatic,” Spotify CFO Barry McCarthy said on the call. “That’s coming principally from developed markets, with the US far and awayContinue reading »

The post Spotify’s Programmatic Business Grew 94% This Year appeared first on AdExchanger.

Read more

Spotify Revamps Ad-Supported App; Measuring The Progress On GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, theContinue reading »

The post Spotify Revamps Ad-Supported App; Measuring The Progress On GDPR appeared first on AdExchanger.

Read more

Spotify’s F-1 Shows Programmatic Makes Up 18% of Ad Revenue

AdExchanger |

Spotify filed its F-1 with the US Securities and Exchange Commission on Wednesday, forgoing a traditional IPO for a direct listing on the New York Stock Exchange. Read the filing. The direct listing means Spotify can directly post its shares on the stock exchange rather than going through the traditional process of hiring a bankContinue reading »

The post Spotify's F-1 Shows Programmatic Makes Up 18% of Ad Revenue appeared first on AdExchanger.

Read more