Spotify Buys Anchor And Gimlet In Major Foray Into Podcasting

Spotify said Wednesday in a blog post it would acquire podcast production network Gimlet Media and podcast creation, distribution and sponsorship platform Anchor. Terms of the deal were not disclosed, but sources pegged the price at roughly $230 million. If that estimate is correct, it’s the most high-value acquisition of a podcast network or platformContinue reading »

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More Layoffs Hit News Media; Spotify May Spend Big To Acquire Gimlet

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New News News industry downsizing continued last week with layoffs at Vice and buyouts at McClatchy, close on the heels of similar painful cuts at BuzzFeed, Verizon Media and Gannett. “We are changing the size of the workforce to align with the revenue,”Continue reading »

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Amazon Fire Has More Users Than Roku; Spotify Bets On Podcast Content

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys Amazon has a monster ad business, but it’s missing one piece: video inventory. The Amazon Prime video library has the audience, but like Netflix, it’s ad-free. Some recent moves show how Amazon will broaden its video supply. At CES last week, AmazonContinue reading »

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2018: The Year Podcasts Grew Up And Programmatic Audio Took Off

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio andContinue reading »

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Brand Safety Back In The Headlines; Congress Eyes Collection Of Kids Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety, Cont. More than a year after the YouTube scandal that catapulted brand safety to public attention, the issue remains a stubborn thorn in the side of online advertising. Hundreds of websites with objectionable content or political propaganda attract mainstream brands via Google,Continue reading »

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Google Pursues OOH Market; Spotify Experiments With Ad Skipping

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones inContinue reading »

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Spotify Leaves AdsWizz Platform After Pandora Acquisition

Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March. Spotify confirmed the news Tuesday, shortly after Pandora’s second quarter earnings call. “We did sunset our partnership with AdsWizz,” said Spotify in an emailed statement to AdExchanger. “That being said, we remain dedicated to offering advertisersContinue reading »

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The Top 10 Programmatic Publishers Of 2018

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventoryContinue reading »

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Spotify Hopes Programmatic Will ‘Dramatically’ Expand Margins

While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in theContinue reading »

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