The Top 10 Programmatic Publishers

AdExchanger |

By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice. The best way to stand out in programmatic is by integrating sales teams so it’s easy to buy programmatically and direct with a single conversation. Smart publishers don’t create incentives that make salespeople push directContinue reading »

The post The Top 10 Programmatic Publishers appeared first on AdExchanger.

Read more

Wendy’s Taps Spotify Branded Moments To Catch You When You’re Hungry

AdExchanger |

Quick-serve restaurants don’t involve much purchase consideration. You’re either hungry for a burger, or you’re not. “For us, it’s about reaching the right person at the time they’re thinking about making a decision,” said Brandon Rhoten, VP, head of advertising, media and digital marketing at Wendy’s. That’s why, to draw attention to its Double StackContinue reading »

The post Wendy’s Taps Spotify Branded Moments To Catch You When You’re Hungry appeared first on AdExchanger.

Read more