It’s been a decade since Spotify introduced podcasts to its app. Now, Spotify hosts millions of podcasts and, according to Edison Research, 26% of US podcast listeners use Spotify as their preferred service. And last month, Spotify began making podcast inventory available programmatically through its ad exchange and its self-serve Ads Manager. Advertisers had been […]
The post At Spotify, Podcasts Remain A Priority After An Anemic Q2 For Its Ads Business appeared first on AdExchanger.
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