Pure SEO appoints Peter Mangin as chief product + AI officer

AUCKLAND, Today: Pure SEO* has appointed Peter Mangin as the new chief product and AI officer, effective from 28 August 2023.

Pure founder/ceo Richard Conway said: “Peter Mangin joins the leadership team to further the company’s ambitions in artificial intelligence and product innovation.

“He will be working across the company and directly with ceo Richard Conway to elevate Pure SEO’s offerings and contribute a significant technological edge to the business.

“Peter comes with a wealth of experience, from information storage to big data analytics, and AI. His career has seen him navigate through various dimensions of technology. His technical acumen makes him a unique asset to Pure, as he brings a depth of knowledge that minimises technological blind spots.

Their collaboration began through their connection at the Marketing Association. Mangin chairs the Marketing Data Special Interest Group, while Conway specialises in the Digital Marketing Special Interest Group. What initially began as a discussion about hosting a workshop soon turned into a revelation of aligned values and visions.”

Peter Mangin said: “I hadn’t been actively looking for a new role. If it hadn’t been for Richard being Richard, I’d probably still be doing my own thing.

“This hiring is a milestone for Pure SEO as it ventures deeper into artificial intelligence to offer unprecedented value to clients. With Peter on board, the company is poised for unparalleled growth and innovation.”

“To me, the most important things are being able to make a difference and doing good things with good people. The transparency and openness I’ve seen in Richard have been reflected in everyone I’ve dealt with so far [at Pure].”

He will be working closely with Conway, as well as Britney Muller [a SEO & AI expert based in the US], and Janya Anderson (chief improvement officer at Pure SEO) to roll out their vision for the future.

“I’m excited about being able to help contribute to elevating the company, what it does, and what it offers to its clients,” he said.

Richard Conway: “Finding someone like Peter, who aligns with our values and brings a wealth of technological expertise, feels like striking gold. His appointment is an exciting step for us.

“Apart from being a tech whiz, Peter is an expert at making pizza dough and a killer gardener. He even volunteers as an instructor for community classes on sustainable gardening, focusing on energy and resource conservation. Not to mention, he’s exceptionally good at building robots.

“Peter’s hiring marks a significant milestone for Pure SEO as the company ventures deeper into artificial intelligence to offer unprecedented value to its clients. With Peter on board, the company is poised for unparalleled growth and innovation.

About Pure SEO*
Pure SEO is a world-class digital marketing agency and an accredited 2023 Google Premier Partner. The company provides clients across New Zealand and Australia with a range of digital marketing services, including Search Engine Optimisation, Google Ads (Search, Display, YouTube, and Shopping), eCommerce, Conversion Rate Optimisation, Content Marketing, Social Media, and Programmatic Advertising.

• pureseo.com/nz