GroupM’s media agency Mindshare has reclaimed Unilever’s $ 40m account following a competitive pitch.
PHD, the incumbent, initially won the account from Mindshare in 2015. Unilever has brands such as Dove, Lynx, and Ben & Jerry’s.
“After a comprehensive tender process, Unilever Australia and New Zealand has appointed Mindshare as its media agency, effective January 2024,” a Unilever spokesperson says.
“The tender was part of a periodic global review of Unilever’s media agencies in many markets to ensure best-in-class media agency partnerships.”
Mindshare declined to provide an official comment but posted this on their Linkedin account: “We are thrilled to win the pitch and welcome Unilever back to Mindshare in Australia and New Zealand! Unilever’s vision perfectly resonates with our mission – to deliver Good Growth for our clients, our people, and the planet. We’re excited to work together to spearhead Good Growth for some of the most iconic local and global brands!”
The post Mindshare wins back Unilever appeared first on stoppress.co.nz.
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