November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Marketers Are Paying Greater Attention … to Attention

Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to, well, pay attention to it. It’s a relatively new concept, with inconsistent methodologies. And while innovation has always propelled the $ 600 billion industry…
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