November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo

Olivia Rodrigo’s latest music video was shot entirely on the new iPhone 15 Pro, with Apple’s creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as commercials for the product. TBWA/Media Arts Lab launched the ads on Instagram and YouTube moments after the introduction of the iPhone 15 Pro and iPhone 15…
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