Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values–and any brand that is not prepared to both establish and prove a commitment to meaningful work will fall behind. Ketchen, Lenovo’s CMO and vp of international sales and the computing…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Exclusive: Academy CEO Expects Oscars Ratings to Defy Gravity Thanks to Streaming
Tokyo hosts first-ever OOH industry conference
Digital Evolution and Omnichannel Success With Monster Energy