November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lenovo Is Winning Over Gen Z By Making Work Meaningful

Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values–and any brand that is not prepared to both establish and prove a commitment to meaningful work will fall behind. Ketchen, Lenovo’s CMO and vp of international sales and the computing…
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