November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer

Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women’s basketball shoes. In 2019, White, a then-Boston College senior, saw an advertisement featuring four WNBA players promoting men’s sneakers and realized something needed to change. At the time, there wasn’t a…
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