In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We Need Change ASAPI Ad tech execs who...
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users...
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand...
As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business...
In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald's kiosk sent gamers wild. As...
As of Thursday, the IAB’s multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign...
In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about...
Earlier this month, Adweek hosted the second annual Creator Visionary Awards at Social Media Week. On May 11, nearly 30...
TikTok rolled out a Q&A feature to all creators on the video-sharing platform last year, which allows users to ask...