MarketMedia, the retail media network of The Warehouse Group, has announced that Rory McDonald is joining as the Head of Sales and Client Partnerships.
McDonald joins MarketMedia from Rokt in New York, a global leader in eCommerce technology, and prior to that News Corp in Sydney.
MarketMedia offers suppliers and advertisers the unique opportunity to engage directly with New Zealand’s largest integrated retail audience. The network reaches the millions of shoppers who visit The Warehouse, Noel Leeming, Warehouse Stationery, Torpedo7 both in-store and online each week, through self-service and automated platforms.
Head of Strategy and Media at MarketMedia, Alex Lawson, sees McDonald’s e-commerce expertise aligning perfectly with their tech-first approach to retail media. “Rory will be a valuable asset for our clients looking to enhance their marketing with highly targeted campaigns, using The Warehouse Group’s first party data audiences, with measurement precision only a retail media network can provide.”
McDonald believes the combination of The Warehouse Group’s trusted brands coupled with a deep understanding of our customer’s behaviour, positions MarketMedia to lead the industry on retail media innovation. “I’m thrilled to join as we aim to become the preferred retail media network for brands in New Zealand.”
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