December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Spotify Taps Into a Mexican Music Genre Exploding Among Gen Z

The narrative ballads known as corrido have been sung in Mexico for more than a century, but they’ve recently exploded in popularity among Gen Z. Spotify showcases the genre’s power and heritage in a new campaign running across Mexico and the U.S. “La Tierra del Corrido,” created by independent agency Founders, kicked off with an…
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