The narrative ballads known as corrido have been sung in Mexico for more than a century, but they’ve recently exploded in popularity among Gen Z. Spotify showcases the genre’s power and heritage in a new campaign running across Mexico and the U.S. “La Tierra del Corrido,” created by independent agency Founders, kicked off with an…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
WBD Introduces Out-of-Home Member Plan as It Begins Max Password Crackdown
Deep Blue Is Building a Women’s Sports Yacht Club at Cannes
Sinclair SVP of Station Operations to Retire in June