L’Oréal ANZ, Malibu ANZ and Range Rover AU added to growing roster

AUCKLAND, Today: Creative agency Darkhorse has continued its expansion into the Australian market with three new accounts.

Over the past month, the agency has secured contracts with L’Oréal Australia and New Zealand, Range Rover Australia, and Malibu Australia and New Zealand.

Darkhorse co-founder/MD Mike Hewitt said: “Kicking off the successful quarter is a full development and execution of the Range Rover House Thredbo business – a new curated experience celebrating the Range Rover lifestyle, and epitomising modern luxury.

“The pitch process for each of the new accounts continues to highlight the unique approach of the Darkhorse team.”

“News that Darkhorse has been appointed onto the roster for the Event Management and PR for L’Oréal Australia and New Zealand marks an exciting new chapter for the two companies, further solidifying their strong six-year relationship.

“Darkhorse has been at the forefront of shaping the beauty landscape in New Zealand over the past decade, responsible for spearheading best-in-class experiences across Luxe, Consumer, Professional and Dermatological beauty divisions for some of the world’s most iconic brands within the L’Oréal stable – such as Lancôme, Prada, Giorgio Armani, La Roche-Posay, YSL and Maybelline.

“And Darkhorse has been appointed lead agency for Malibu across Australia and New Zealand this month, solidifying our expertise for creating strategic activity that can work in both markets.

“The pitch process for each of the new accounts continues to highlight the exceptional capabilities and unique approach of the Darkhorse team, drawing from its impressive range of knowledge and experience in both its Australian and New Zealand offices.

• thedarkhorse.com