Social-first agency We The People opens office in New Zealand

AUCKLAND, Today: Australian-based social-first agency We The People has expanded into New Zealand, opening a local office in Ponsonby, Auckland.

We The People MD Melbourne-based Jacob Arnott said: “With a focus on helping brands ‘own the moment’ by utilising social video & TikTok, the launch extends We The People’s leading TikTok studio into New Zealand.

“We The People’s social video studio helps brands strategise and create native content for the platform at the speed of TikTok’s For You Page.

“We couldn’t be more excited to be putting boots on the ground in New Zealand, welcoming some incredible talent to our team in Auckland.

Over the past 18 months, we’ve had increasing demand from brands across Aotearoa looking to tap into our innovative approach to social, so we’re excited to be launching a local offering.

“We’ve already seen that by bringing the learnings our social video team have gathered helping Aussie brands over the past three years into New Zealand, has given our local Kiwi brand partners a significant advantage as they establish their approach to social video & TikTok.

“Auckland is the first international office for We The People, adding to an existing presence in Melbourne and Sydney.”

“The new Auckland offering connects into We The People’s ‘three cities, one agency’ approach, with Chris Rogers, who joined We The People from Stratosphere earlier this year, assuming the role of regional creative director, alongside Hetty Donovan, who joins from the brand agency to lead the local client services team.”

We The People NZ account director Hetty Donovan said: “Despite only swinging open our doors a few months ago, we’ve been able to deliver some great scroll-stopping moments for our client partners.

“We’re privileged to be partnering with some of New Zealand’s biggest brands to help navigate these emerging social channels.”

The opening of the Auckland office is the first international office for We The People, adding to their existing presence in Melbourne and Sydney.

We The People’s client partners across Australia & New Zealand include Reckitt, Arnott’s Biscuits & TikTok.

About We The People
With offices in Melbourne, Sydney & Auckland, we’re a collection of best-in-class creative, social, creator, digital and paid media specialists dedicated to creating scroll-stopping moments.

• wethepeople.co.nz