Return-path data is viewing information processed by a TV device. But it’s still convenient to distinguish data from set-top boxes versus automatic content recognition.
The post AdExplainer: What Is Return-Path Data (RPD)? appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist