Return-path data is viewing information processed by a TV device. But it’s still convenient to distinguish data from set-top boxes versus automatic content recognition.
The post AdExplainer: What Is Return-Path Data (RPD)? appeared first on AdExchanger.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024