November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Spanglish Advantage in Advertising

Inclusivity is a pillar of marketing. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group. This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align…
Adweek Feed