November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marc Pritchard on Why Strategy Needs Creativity

For those paying attention at this year’s Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of creativity in advertising and marketing. “Growing markets is the highest order ambition because it attracts more people into the market to serve them with more of the best-performing products,” said Pritchard, offering his periscope’s view…
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