November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mastering Frequency Capping In Streaming Is Tricky – But Here’s Some Advice

MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming – including when to dial it down and when to turn it up.

The post Mastering Frequency Capping In Streaming Is Tricky – But Here’s Some Advice appeared first on AdExchanger.

AdExchanger