Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to be this way. When CTV burst onto the scene as the holy grail of reach and targeting, eyes popped at the rates quoted by the big CTV players. Marketers held out hope that the promise […]
The post Here’s Why CTV Isn’t Working For Performance Marketers appeared first on AdExchanger.
More Stories
EssenceMediacom’s should’ve gone to Specsavers moment with new OOH ad
A Teddy Bear’s Dreams Are Dashed in Sandy Hook Promise’s Gut-Punching Ad
Secret Sounds Connect rebrand new chapter in agency’s evolution