November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How LadBible Increased Platform Revenue by Going All In on Short Form

Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe. Its scale offers it the opportunity to drive meaningful revenue from short-form, where other publishers would struggle due to the comparatively lower…
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