Video creative service VMG Digital acquires Mish Guru

VMG Digital, a provider of customised video creative solutions, has revealed its acquisition of Mish Guru, a Kiwi-born software company specialising in helping brands to thrive on vertical social platforms.

This move marks a significant milestone for both companies, enabling them to offer clients comprehensive solutions for their social marketing needs.

Mish Guru was founded in 2014 to help brands capitalise on the shift to mobile first content consumption, and was the first platform in the world to dedicate to Snapchat Marketing. As a result the company built the playbook on what a brand presence on the platform could look like with ephemeral content.

VMG Digital, based in Auckland, specialises in inspiring connections between brands and people through bespoke video creative. 

Effective immediately, this acquisition enhances VMG Group’s capabilities and allows the company to offer a comprehensive suite of services that covers the entire spectrum of social marketing needs.

Thomas Harding, CEO of Mish Guru, says clients have always been asking for more support with bringing their creative ideas to life.

“This challenge has only grown for brands as new and exciting formats like augmented reality have become more common, and so we are incredibly excited to bring the expertise and capabilities of the VMG team to our clients.”

Peter Smyth, COO of VMG Digital adds: “With great relationships across the globe, a deep understanding of social and digital, and a strong background in product and tech, we’re incredibly excited for what Mish Guru will bring to our growing team.”

Harding will be joining the VMG Digital team in the role of Director of Product working to continue to develop the platform into the Meta suite of products as well as TikTok.

Mish Guru’s expertise in social media management, combined with VMG’s prowess in crafting compelling video content, will empower brands to create, manage, and deliver engaging content seamlessly across various digital platforms.

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