GWM launches new Havas H6 campaign

GWM Australia & New Zealand has launched the new Haval H6 campaign, created by Australian independent advertising agency, The Hallway.

The campaign explores what makes the H6 a great family car while bringing  some endearing humanity, levity, and reality to the polished perfection of automotive advertising.

The H6, the campaign informs us, is conceived by the world’s greatest designers, engineered with the most progressive technology, and designed to the highest possible safety standards. The thing that makes it a family car though, is families themselves, in all their lovably imperfect glory. The campaign rolls out across TV, OOH, social and display.

Watch the TVC 30″ here:

Steve Maciver, Head of Marketing & Communications, GWM Australia & New Zealand says: “The quality and production values across our GWM marketing campaigns continue to improve and reflect the radical improvements in product quality and technology that we’re seeing with every new generation of GWM product. This H6 Haval campaign does a great job of fusing product truth and cultural insight in an entertaining way, and we  expect it to play an important part in continuing GWM’s growth across Australia and New Zealand.”

The Hallway CCO & Partner Simon Lee says: “We’re on a great creative journey with Steve and the GWM team. And it’s a journey that’s driving powerful impact: the brand is going from strength to strength, and GWM has already broken their Australian annual sales record this year, with three months still to go.”

Credits

GWM Australia & New Zealand

Head of Marketing & Communications: Steve Maciver

Marketing Specialist: Rebecca Jeffery 

CREATIVE AGENCY

The Hallway 

SCOUNDREL

Director: Ariel Martin

Executive Producer: Alex Tizzard 

Director Of Photography: Ross Giardina

FIN DESIGN

Offline Edit: Lucas Vazquez

Colourist: Fergus Rotherham

VFX Supervisors: Justin Bromley & Mikey Brown

VFX Producer: Isabelle Howarth

VFX Executive Producer: Alastair Stephen

MASSIVE MUSIC

Sound Design: Abby Sie 

Producer: Alexa Tonkin

VOICE OVER

Marcus Graham

MEDIA

Nunn Media

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