November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Covering The Israel-Hamas War As A B2B Journalist

“What’s the AdExchanger angle?” It’s a question that often comes up during our editorial meetings when we’re deciding whether to cover a story that isn’t a bull’s-eye for our niche and nerdy coverage area but could still possibly be interesting for our audience. For example, say a PR person pitches us on their client, some […]

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