November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Creators Should be Part of Every Brief–Even When They Make Brands Uncomfortable

To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media ad. But the campaign proved popular, and months after its launch, the internet provider went even more left field. Earlier this year, Virgin Media partnered with creator Cole Anderson James, who is known for his…
Adweek Feed