Advertising heavyweight Luke Farmer to join MediaWorks

AUCKLAND, Today: MediaWorks announced this morning that it has appointed Luke Farmer as group head/agency sales, starting in November.

MediaWorks agency GM Jaana Collins said: “Luke is a highly-regarded industry leader with more than two decades working across both local and international clients.

“With senior roles including managing partner of BC&F Dentsu, GM at Dentsu and more recently managerial roles at Thinkerbell and Crave Global, Luke has forged deep relationships throughout the media market in Aotearoa.

“Luke’s broad experience and his background in running an integrated agency is a perfect fit for MediaWorks.

“I am looking forward to jumping into MediaWorks at a time when business confidence is starting to return.”

“I am really excited to have Luke’s unique mix of media, strategy and creative knowledge join our business and help us shape our team to continue to deliver the best in market thinking and results for our clients and partners.”

Luke Farmer said: “I am looking forward to jumping into MediaWorks at a time when business confidence is starting to return.

“Can’t wait to get stuck into my role at Mediaworks, super eager to bring my experience to the table. With a heap of optimism in the air, I look forward to working with our agency partners to help brands forge authentic connection ns with their audiences.”

About MediaWorks
MediaWorks is a leading NZ radio and outdoor media company with over 2.4 million weekly listeners and over 5000 outdoor touch points nationwide. The company owns and operates radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, Humm FM, Channel X and rova.

• mediaworks.co.nz