Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public–and put its best foot forward for the city that “never stops walking.” This month, Birkenstock held three activations across New York neighborhoods: NoHo and Flatiron in Manhattan, and Williamsburg…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform