GA4 Has A Steep Learning Curve, But Its Pros Outweigh Its Cons

Google Analytics 4 (GA4), the replacement for Universal Analytics (UA), was designed to provide enhanced user insights and better data privacy protection for today’s digital environment.  Rather than a slate of slight upgrades, GA4 is a true ground-up rebuild, with the focus now on customer experience. GA4 was also built to take advantage of the […]

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