Though sometimes derided as mindless entertainment, video games have deeper potential; in fact, some of the most recognizable games of...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything...
The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...
Google Analytics 4 (GA4), the replacement for Universal Analytics (UA), was designed to provide enhanced user insights and better data...
Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding...
Instead of a campaign that lasts only for the duration of Te Wiki o te Reo Māori, Four Square’s Rārangi...
Howdy readers! This is James Hercher, back from break with the latest and greatest in commerce news. This week, we’re...
Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley...
The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google,...