November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside the Frasier Reboot’s Eggcellent, Pun-Filled Marketing Campaign

Will the real Frasier Crane please stand up? With Kelsey Grammer’s Frasier Crane originally appearing in Cheers before getting a self-titled, long-running spinoff, the character has a fandom and history already built into the Frasier revival on Paramount+, which brings Dr. Crane back to Boston. So in marketing the new series, which debuted on Oct….
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