December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Buyers Find Their Ads Still Play When the TV Is Off

Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency. In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the…
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