Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency. In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Macca’s NZ celebrates community connections
Kroger CEO Rodney McMullen Steps Down After Board Investigation
Nala’s Auckland activation drives support for Project Uplift with 500+ bra donations