The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic.
The post Disney Uses Self-Service To Attract New Buyers – With A Focus On Local appeared first on AdExchanger.
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic.
The post Disney Uses Self-Service To Attract New Buyers – With A Focus On Local appeared first on AdExchanger.