iD Collective expands business to New Zealand

Full-service communications agency iD Collective is expanding its business with a dedicated arm located in New Zealand.

The agency will be led by Sarah Carty in her role as Communications Director – New Zealand who will continue to bolster and drive growth in the market.

Carty brings with her extensive PR and Communications experience, working within the industry for almost a decade. She began her career in Australia, before making the move to New Zealand which has allowed her opportunities to spearhead campaigns in (and across) both markets.

iD’s team in New Zealand spans across digital, events and PR and has already worked across key clients including the exciting launch of Nutra Organics launch into Chemist Warehouse NZ with an integrated PR campaign.

The team has also opened Kmart’s largest New Zealand store located in Manukau, securing extensive coverage across major TV networks. iD has also generated high tier home and interior placements for furniture retailer, Mocka across Your Home & Garden, NZ House & Garden, NZ Herald and more. The New Zealand team also showcased jewellery client, Michael Hill’s latest collections, engaging key New Zealand opening leaders at an intimate, exclusive event at Mantells Auckland.

Carty expressed her excitement in leading the NZ team saying: “I am thrilled to build iD’s footprint in New Zealand and am looking forward to evolving the brand, building the team and getting to work.

“The New Zealand market is a unique mediascape and there is so much potential to amplify our clients’ brands and create memorable and meaningful campaigns.”

Across her tenure, Carty has worked across a broad mix of clients, including, MECCA, Good Food & Wine Show, Cadbury, UNIQLO, Kmart, Michael Hill and adidas. Prior to her move into PR, Carty had plans to become a journalist, and has penned features for the likes of Broadsheet and Milk Bar Magazine.

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