November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Woke Isn’t a Bad Word in Marketing After All

It isn’t the term “woke” that cost Target and Bud Light a bunch of money in 2023: It was those brands’ failure to stand by their commitments to social causes. At the Association of National Advertisers’ (ANA) Masters of Marketing conference in Orlando, Florida today, its Alliance for Inclusive and Multicultural Marketing (AIMM) released the…
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