The holdcos really want to cash in on the retail and commerce media trend. On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $ 835 million deal to buy Flywheel Digital. Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […]
The post Omnicom Plants Its Flag In Commerce Media With An $ 835 Million Deal For Flywheel Digital appeared first on AdExchanger.