November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roland Lets Shoppers View Pianos in AR Before Making a Purchase

Musical instrument maker Roland wants to help shoppers find the right piano for them through an augmented reality experience that allows shoppers to view pianos in their space before making a purchase. The “Roland AR” tech was created by British AR firm Plop. Accessible through Roland’s website and authorized retailer product pages, the experience allows…
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