IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic...
Month: October 2023
AUCKLAND, Thursday: NZME has announced the return of its popular Imprint competition, which celebrates the power and efficacy of print...
Audio has become an invaluable tool in marketers' arsenals. To further explore its potential, Adweek held Audio's Next Play, part...
Consolidation in programmatic is taking many forms. Acquisitions, bankruptcies and mergers are reducing the number of DSPs and SSPs; supply-path...
Stuff and MediaWorks have been named as the brand new media partners for fashion, music and sports event Lexus Urban...
Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. with the goal of...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Stop Setting Money On Fire appeared first...
With the golden days of Twitter over, following Elon Musk purchasing the platform and changing its name to X, The...
Activist group Clean Creatives and 25 B Corp-certified agencies submitted an official complaint to B Lab this week in a...
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users...