Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working. Netflix told investors during the company’s earnings call on Wednesday that a jump in ad-supported sign-ups in Q3 was responsible for […]
The post Netflix’s Answer To Subscriber Churn? Fewer Ads appeared first on AdExchanger.
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