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Churn
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users...
As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are...
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling...
At Philo, we've observed an intriguing trend: It's not unusual for a quarter of our daily subscription activations to come...
For app marketers, success comes down to answering one question: Which users are most likely to churn? Just as it...
Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups...
When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more...
On a warm day at the beach, a scoop of citrus ice cream might sound like it would hit the...