Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according to The Trade Desk (TTD). “Cookie deprecation is going to drive better data, better personalization,” said Ben Sylvan, VP of data partnerships at TTD, during a session on retail data at Night Market’s eCommFronts event […]
The post Retail Data Isn’t A Consolation Prize For Cookie Loss. It’s The Future appeared first on AdExchanger.